Wouldn’t you love owning a business where everyone wanted what you offered? Even giants like Microsoft aren’t in demand by everyone. But there is a business desired by virtually every adult–it’s called massage therapy.
That’s because everybody has a body. And most of those bodies are in lots of pain and dis-ease. Very few of the 150 LMTs whom I’ve privately coached recognized this when I started working with them. The absence of this insight causes LMTs financial struggles. Realizing that virtually everyone wants your service makes you enthusiastic and bold. (Enthusiasm and boldness create new clients more effectively than clever marketing.) Tell someone at a party that you’re a massage therapist, and she’ll likely express interest. At this point, many shy LMTs laugh and reach for the spinach dip. Others, who might be a little more confident, reach for a business card. The even wiser therapist reaches for her appointment book and asks when she’d like to come in for some relief. Landing a new client can be that simple.
That’s why it’s important to get into conversations about what you do, the second question strangers ask. Don’t just give your card and ask her to follow up. Try playing a new business game, targeting one new client from your yoga class, or party. Some consider this audacious. I don’t encourage dropping business cards everywhere, but I do encourage adopting four easy strategies:
1) Recognize that every adult is interested in relief from physical pains and/or desires deep relaxation.
2) Tell people what you do when asked; if they’re interested, wait for them to say they’d love a massage.
3) Then, take out your appointment book and schedule a session.
4) Stay open to the reality that this can happen anywhere at any time.