Wouldn’t you love owning a business where everyone wanted what you offered?  Even giants like Microsoft aren’t in demand by everyone. But there is a business desired by virtually every adult–it’s called massage therapy

That’s because everybody has a body.  And most of those bodies are in lots of pain and dis-ease.  As a business coach for massage therapists, I’ve privately worked with more than 150  LMTs, and I’ve had to take their focus from making ends meet to see the big picture—that everyone they meet can become a client. Missing this insight causes LMTs many financial struggles.

Realizing that virtually everyone wants your service makes you enthusiastic and bold.  (Enthusiasm and boldness create new clients more effectively than clever marketing.)  Tell someone at a party that you’re a massage therapist, and she’ll likely discuss the pain in her body, and you’ll likely laugh and reach for spinach dip. More confident LMTs reach for a business card.  The ones I coach ask when she’d like to come in for some relief from that pain in her body.  Landing a new client can be that simple.

That’s why it’s important to get into conversations about what you do, the second question strangers ask.  Don’t just give your card and ask her to follow up. Do what the Japanese do and get her card, too, and ask permission to call if she doesn’t call you within a week.