“You’ve got to accentuate the positive
Eliminate the negative
Latch on to the affirmative
Don’t mess with Mr. In-between.
—Johnny Mercer
Long ago, Broadway’s Tin Pan Alley offered such advice to Americans who wanted success in love and business. It’s as true today for those who want to succeed in life and massage.
Most LMTs call their work a “practice.” If you want to “practice” massage practice on my back. If you want a massage business, I’ll show you how to change the limiting attitudes about money kicking around in the cellar of your subconscious mind that hold you back.
As the business coach for massage therapists, I teach an LMT that a powerful way to accomplish this transformation is by rewiring your mind through affirmations. It’s critical to release negative thoughts preventing success. In coaching 150 LMTs, I’ve discovered four common thoughts.
1. Healing is pure; money is dirty.
2. Doing massage is so enjoyable, I don’t need to get paid much for it.
3. Marketing? I have a massage license, not an MBA.
4. If my business gets too successful, I’ll burn out.
These limited messages must be released to take your massage business to the next level. Let’s now heal that second thought: Doing massage is so enjoyable I don’t need to get paid much for it. I recommend the following affirmation: “When I do the massage work I love, the world is enriched and so am I, as clients and money flow to me quickly.”
Write the affirmation as 1A, then the negative response it elicits underneath as 1B. Suppose the negative thought that emerges is: “If I do the massage work that I love, not enough people will come.”
Write the response without judgment. Underneath, as 1C, create a new affirmation to treat this response. A good one is: “The same force of Nature that helps my clients heal on the massage table supports me in bringing people to that table.”
Writing the resistance releases it from your being. I recommend doing this process for 10 minutes a day until its truth manifests. Each repetition has three parts. Writing these affirmations daily can help get more clients onto your massage table, and put more food on your dining table.